Cultured -
A Cheese Food Truck

Google requested a quirky branding system and idea for a food truck that would differentiate from the oversaturated market that is prevalent in Central Park. Taking key learnings from research, I created a unique food truck proposition where instead of taking the picnic to the park- that picnic can come right to you in the form of a cheese board truck. Quirky? Brie right there!

Art Direction - Martin Schluter • Creative Direction - Martin Schluter • Client - Google