WW - DreamDraw

WellnessWins is launching a new redemption option, the DreamDraw. Members can use their Wins to enter for a chance at winning an amazing, once-in-a-lifetime experience. Using the simplicity of a ribbon wrapped set of boxes, we were able to create an image library to help create one of the most viewed and participated in campaign in WW’s history. With a limited budget ($200), a week turnaround time against the backdrop of a raging pandemic, we created a colorful campaign that delivered.

Art Direction - Martin Schluter • Creative Direction - Marcello La Ferla • Client - WW International