Overview

I took on the challenge of revitalizing the Monster High Vidcon event booth design to enhance its visual impact and engagement at industry conferences and trade shows. Collaborating closely with stakeholders, the project involved refining the booth layout, updating graphics to reflect the core concepts within the Monster High universe and creating interactive elements to attract and engage attendees. By focusing on creating a cohesive and compelling booth experience, I aimed to strengthen the Monster High presence at Vidcon.

Results

The redesigned event booth garnered immediate attention and positive feedback from event stakeholders and eased the concerns they had with the original vendor’s concept. With my knowledge of the IP, the integration of interactive elements, such as instagrammable moments and highly visible College Sash swag facilitated deeper interactions with attendees, resulting overall positive feedback from the audience and visibility of Monster High across the whole convention. Overall, the redesigned booth not only elevated Monster High’s presence at Vidcon but also played a pivotal role in enhancing brand visibility.