Cultured - A Cheese Food Truck

Google requested a quirky banding system and idea for a food truck that would differentiate from the oversaturated market that is prevalent in Central Park. Taking key learnings from research, I created a unique food truck proposition where instead taking the picnic to the park- that picnic can come right to you in the form of a cheese board truck. Quirky? Brie right there! 
CLIENT
Google
Role
Art Director / Designer
Year
2018
© 2019 Martin Schluter. All rights reserved.