Year of the Rooster
2019-2021
Sunglass Hut
Art Direction
Illustration
Overview
To celebrate the Chinese New Year, Sunglass Hut commissioned Bashful to create illustrations that could be used to celebrate the occasion.
Results
To celebrate the Year of the Rooster, I created a series of layered illustrations that brought energy and vibrancy to Sunglass Hut’s Chinese New Year campaign. Designed for versatility, the artwork was adapted across multiple mediums and customer touchpoints, from in-store displays to digital and print marketing.