Capitol Confidential
2025 / Hearst Newspapers

Art Direction / Branding / Creative Direction

Overview

Capitol Confidential needed a modern, standalone visual identity that could elevate the product beyond its legacy look and better reflect its role as a trusted source for political reporting and analysis. I led a full rebrand, transforming a limited and outdated design system into a contemporary, flexible identity that could scale across web, newsletters, social, and promotional materials. The new direction introduced refined typography, a more authoritative yet accessible color palette, and a modular design framework built for clarity, credibility, and long-term growth.

Results

The refreshed identity provided Capitol Confidential with a cohesive visual system that strengthened its editorial presence and improved brand recognition across platforms. The flexible design toolkit streamlined content production, enabled more consistent storytelling, and delivered a modernized look that resonated with both existing readers and new audiences. The rebrand positioned Capitol Confidential for stronger engagement and set a foundation for future product expansion.