Results

At Flora & Co., I led the led the creation of a boutique e-commerce brand specializing in luxury gift wrap and patterned goods. I developed the full brand identity — from logo and color system to visual tone — and designed a collection of original patterns inspired by vintage and seasonal themes. Alongside creative direction, I managed the Shopify e-commerce setup, including merchandising and SEO optimization. The result is a cohesive online experience that unites brand storytelling, pattern design, and retail functionality.